When I refer a client to Ben, I never have to wonder if they're in good hands.
Brian Baumann
Owner, Baumann Broadcast Marketing
Tracking and measurement
Know what your marketing caused, not what it touched.
I rebuild your analytics and conversion tracking so the numbers match what actually happened. Closed deals get imported back from your CRM, so every ad platform learns from revenue instead of raw form fills.
- Twelve yearsof experience
- Strategy tailoredto your business
- Evaluatedon business results
Every decision downstream runs on these numbers. Wrong numbers cost more than no numbers.
GA4·
Tag Manager·
HubSpot·
Salesforce·
Google Ads·
Who does the work
Ben, in the container himself
First step
A free 30-minute call
Based in
Minneapolis, MN
01 · What's included
Six things a measurement setup needs.
Most setups have two or three of them and call it done.
GA4 and Tag Manager
Configured around the events your business actually cares about, rather than the default install that counts page views and calls it a conversion.
Durable collection
Server-side and first-party where it matters, so tracking keeps working when browsers, ad blockers and consent tools break the standard setup.
Offline conversions
Closed deals imported back from your CRM, so the platforms optimize toward revenue that landed instead of leads that merely arrived.
Call tracking
Dynamic number insertion tying every phone lead back to the campaign, keyword and page that produced it, not just to the website in general.
Attribution
A model that fits your real sales cycle and reporting you can defend, instead of taking each platform's word for its own contribution.
One dashboard
The handful of numbers decisions actually get made on, in one place you will open on a Monday, rather than forty metrics nobody opens twice.
02 · How this is different
What you get here that you don't get elsewhere.
Same budget, different arrangement.
| What is being compared | Most agencies | Working with me |
|---|---|---|
| Who runs it | A junior with twelve accounts | Me, in it every week |
| What you pay | A cut of your ad spend | A fixed price, quoted up front |
| Who owns the accounts | They do | You do |
| How long you're locked in | Six to twelve months | Month to month |
| Where it starts | The channel they sell | Measurement |
| Tracking | A pixel nobody checked | Wired to your CRM and tested |
| What reporting shows | What went up | What your spend caused |
| The first call | Account access, then homework | A conversation |
03 · The deliverable
Your setup, opened up, and a straight answer.
A fixed-scope review of what your tracking currently records, done by hand in your live accounts. You get a two-page takeaway: what is being counted, what is being missed or double counted, and the three things worth fixing first.
- Every conversion, checked against reality
- Where your setup stands today
- Three fixes worth doing first
- Effort and impact scored on each
- Method and scope, in writing
What a Gut-Check covers
$500 fixed. Credits in full toward the build if you start within 30 days.
Gut-Check Audit
01 Market opportunity
The demand that exists, and who is catching it
02 Channel maturity
Where your setup stands today
Not runningDialed in
03 Top 3 priority actions
EffortImpact
01
02
03
Get started
Sample
Example output, blurred. Client details and findings are private.
How I work
A clear path, whatever shape you're in
Every engagement follows the same four steps, and every one starts with a free conversation. Whether you already know exactly what's broken or want a second opinion first, step two meets you where you are.
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01Free discovery call
Talk
Thirty minutes, plain language, no pitch deck. You tell me where the business is and what's frustrating you about your marketing. I'll tell you honestly whether I can help, and which of the steps below is the right place for you to start.
I don't ask for access to your accounts on this call, and you won't get homework. Just a straight conversation and a recommended next step.
Book a free call -
02A real read, or skip straight to the fix
Look
Before you spend another dollar, it's worth knowing what's actually working, or you can skip the diagnosis if you already know. We settle on the right path together on the call.
Gut-Check
$500 · fixed
A focused review of one channel or asset: your Google Ads, your tracking, your website. I record a walkthrough of what I find in your actual account and send it with a one-page summary of where you stand and the two or three things worth doing first. Delivered within a few business days.
Full Audit
Scoped on the call
The whole picture. I review your tracking, strategy, and channels across the board, and hand you a ranked, plain-language diagnosis: what to fix, in what order, and what to skip for now.
Scope a project
Skip to Fix
Already know what's broken, from a past audit or your own read on things? Skip the diagnosis. Tell me what you need built or fixed on the call, and we'll scope the project directly.
Not sure which of these fits? That's what the free call is for: tell me where you're at, and I'll point you to the right one. Every path still starts by making sure the numbers underneath your marketing can be trusted, and a recommendation built on broken tracking isn't worth following, whether it's mine or anyone else's.
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03A fixed-scope project
Fix
Whatever the diagnosis found, the fix is a defined project with a clear scope and a clear price: repairing your tracking, rebuilding a campaign, standing up email flows, building pages that convert. Built in the right order, foundation first, always. It's also where you see how I work before committing to anything ongoing.
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04Ongoing management
Run
Once something's built and working, I can keep running it, month to month, one channel at a time. Every channel I manage, I manage end to end: the person who sets the strategy is the person in the account every week. No handoffs, no junior doing the clicks. Start with one channel; add more only when the results say it's time.
04 · Client story
Work you can hand off without worrying.
05 · Questions people ask
The things that come up on almost every call.
What does tracking work cost?
It is a fixed-scope project, quoted up front after a short look at what you already have. Most setups land in a predictable range, and on the call I will tell you which pieces you need now and which ones can wait a quarter.
Am I locked into a contract?
No. Tracking is usually a one-time project rather than a retainer. If you want me watching it afterward, that part is month to month. The setup is yours either way, with nothing proprietary in it and nothing to cancel if you later take it in house.
How fast will I see something?
Most setups take one to two weeks. Clean data starts flowing immediately, but give it a full month before you judge any trend, because the weeks after the rebuild are the first ones worth comparing against each other. Before that, you are comparing against noise.
Do I need this if I already have Google Analytics?
Usually, yes. Nearly every GA4 property I open is missing conversions, counting them twice, or recording a thank-you page view as a sale. Having analytics installed and having numbers you can make decisions on are two different things, and the gap between them is usually where budget goes wrong.
Will this slow down my site?
No. Tags get consolidated and loaded properly instead of stacking up one vendor at a time. In most cases the cleanup removes old scripts nobody was using any more, and the site ends up marginally faster than it started rather than slower.
Who owns the accounts and containers?
You do. Analytics properties, tag containers and call tracking are created in your name with you as the owner, and I work inside them as a user. If we stop working together, nothing needs rebuilding or migrating, and no data leaves with me.
06 · Pairs well with
Measurement makes the rest legible.
It's not a service you buy. It's how every service I offer is treated.
Foundation-first means understanding your business and your market well enough to know what to build, and what has to come first, so every dollar you invest compounds instead of scattering.
Start here
Want a straight read on your tracking?
Thirty minutes, plain language, no pitch deck. Tell me what your reports say and what your bank account says. I'll tell you honestly where the gap is.
- No pitch deck, no account access required
- A recommended next step, not a sales pitch
- No commitment, no obligation to continue