Foundation-first digital marketing for small and growing businesses. Measurement and strategy first, then the channels that grow on top of them.
I'm Ben Anderholm, and I've spent more than a decade in digital marketing, from startups landing their first customers to enterprise teams managing significant budgets at scale. Long enough to watch the tools and playbooks change completely, and to learn what doesn’t change underneath them.
The pattern held at every size: the businesses that keep growing aren't the ones spending the most or chasing every new channel. They're the ones built on a foundation that can carry the weight: clean measurement, clear strategy, and the discipline to know what to do first and what to skip.
That's the work I care about most. I started Anderholm Digital to bring that foundation-first approach to small and growing businesses, building or repairing the groundwork that makes growth stick instead of leak, so you can scale in a digital age that never stops changing.
Most small businesses end up with a scattered marketing setup. Google Ads with no conversion tracking. Blog posts with no keyword strategy. A website with no analytics behind it. Not bad calls on their own. They just got bought one at a time, in whatever order someone sold them. Random acts, random outcomes.
Foundation-first means understanding your business and your market well enough to know what to build, and what has to come first, so effort compounds instead of scattering.
A little SEO here, a boosted post there — activity with no shared direction, so none of it adds up.
Four bills. No way to tell which one worked.
One foundation, every channel pointed the same way — each month building on the last.
Same budget. Each step tells you what to do next.
It’s not a service you buy. It’s how every service I offer is treated.
Everything below is built in the same order I'd tell you to build it: foundation first, then the channels on top.
Most ad accounts leak money in places nobody checks. The job is making sure the spend comes back.
I build and run your campaigns across Google, Meta, and wherever else your buyers actually are.
Good fit if you're already running ads and can't tell which half is working.
Most buyers start with a search. Showing up there compounds, because the traffic keeps coming after the work is done.
I make your site the obvious answer when someone searches for what you sell.
Good fit if people are finding your competitors on Google and not you.
Every marketing decision you make runs on the numbers underneath it. Most of those numbers are wrong in ways nobody notices.
I set up the tracking that tells you where your leads and sales actually come from.
Good fit if your ad platforms and your bank account tell two different stories.
You already paid to get these people. Email and SMS are how you sell to them again without paying twice.
I build the automated sequences that bring past customers and stalled leads back.
Good fit if you have a customer list sitting there doing nothing.
Traffic is the expensive part. The page it lands on decides whether any of it turns into money.
I build fast, focused pages designed to turn visitors into leads and sales.
Good fit if you're getting traffic but the phone isn't ringing.
Every engagement follows the same four steps, and every one starts with a free conversation. Whether you already know exactly what's broken or want a second opinion first, step two meets you where you are.
Every engagement starts with a free call. Step two meets you where you are.
Thirty minutes, plain language, no pitch deck. You tell me where the business is and what's frustrating you about your marketing. I'll tell you honestly whether I can help, and which of the steps below is the right place for you to start.
Thirty minutes, plain language. Tell me where the business is; I'll tell you honestly whether I can help.
I don't ask for access to your accounts on this call, and you won't get homework. Just a straight conversation and a recommended next step.
Book a free callBefore you spend another dollar, it's worth knowing what's actually working, or you can skip the diagnosis if you already know. We settle on the right path together on the call.
Swipe to see the two diagnostic depths, or skip to a direct project scope.
$500 · fixed
A focused review of one channel or asset: your Google Ads, your tracking, your website. I record a walkthrough of what I find in your actual account and send it with a one-page summary of where you stand and the two or three things worth doing first. Delivered within a few business days.
One channel, reviewed in your real account. A walkthrough plus a one-page summary of what to do first.
Scoped on the call
The whole picture. I review your tracking, strategy, and channels across the board, and hand you a ranked, plain-language diagnosis: what to fix, in what order, and what to skip for now.
The whole picture, ranked into what to fix, in what order.
Skip to Fix
Already know what's broken, from a past audit or your own read on things? Skip the diagnosis. Tell me what you need built or fixed on the call, and we'll scope the project directly.
Already know what's broken? Tell me on the call and we'll scope it directly.
Not sure which of these fits? That's what the free call is for: tell me where you're at, and I'll point you to the right one. Every path still starts by making sure the numbers underneath your marketing can be trusted, and a recommendation built on broken tracking isn't worth following, whether it's mine or anyone else's.
Whatever the diagnosis found, the fix is a defined project with a clear scope and a clear price: repairing your tracking, rebuilding a campaign, standing up email flows, building pages that convert. Built in the right order, foundation first, always. It's also where you see how I work before committing to anything ongoing.
A defined project with a clear scope and price. Foundation first, always.
Once something's built and working, I can keep running it, month to month, one channel at a time. Every channel I manage, I manage end to end: the person who sets the strategy is the person in the account every week. No handoffs, no junior doing the clicks. Start with one channel; add more only when the results say it's time.
Once it's built and working, I keep running it, month to month, one channel at a time.
Ben takes the time to understand our business and our goals rather than offering one-size-fits-all solutions. I would confidently recommend him to any small or medium-sized business looking to establish or grow its online presence.
As the owner of Brookfield Realty Group LLC, I’ve had the pleasure of working with Ben on promoting both our real estate listings and our company’s digital presence. Ben is knowledgeable, responsive, and genuinely invested in helping businesses succeed.
He has a strong understanding of digital marketing, websites, SEO, and online advertising, and he explains complex concepts in a way that’s easy to understand. He consistently brings creative ideas, follows through on his commitments, and delivers high-quality work.
What I appreciate most is that Ben takes the time to understand our business and our goals rather than offering one-size-fits-all solutions. His professionalism, attention to detail, and willingness to go the extra mile make him a valuable partner.
I would confidently recommend Ben to any small or medium-sized business looking to establish or grow its online presence. He has been a pleasure to work with, and I look forward to continuing our relationship as our business grows.
He made digital advertising understandable instead of a black box, and consistently delivered on the goals we set together.
When I refer a client to Ben, I never have to wonder if they’re in good hands.
Most engagements start with a short call. Bring what you're working on and I'll give you a straight read on where you stand and what's worth doing first.
If it touches your marketing systems, it's worth asking. I'll tell you honestly whether it's a fit.
